Maximizing the Green in your Business

Environmental sustainability and corporate social responsibility (CSR) are important parts of a company's overall growth strategy. A recent report was published that illustrated that companies that document their sustainability efforts get a better return on their assets than companies that don't.

According to a recent poll that was conducted in 2009, 40 percent of consumers said they bought products or services because they liked the social or political values of the company. Nearly half of Americans in the poll said protecting the environment should be given propriety over economic growth, and this comes in the midst of a recession.

Establishing a sustainable business strategies are even more important now. If you don't measure your triple bottom line - don't you think you should!