Maximizing the Green in your Business

Firms seem to have caught the "Sustainability Bug" and are talking the talk but they don't seem to be walking the walk when it comes to engaging their employees. About 86 percent of the respondents to a recent survey said they were not engaged by their employers on sustainability, even though the same amount - 86 percent - said that their firm promotes sustainable solutions. Only 14 percent of the employees said they were aware of their companies having an employee sustainability engagement policy.

Small companies are taking the lead on employee sustainability engagement. The report finds that employers with 100 people or less are nearly twice as likely to promote sustainability "very frequently." What's more, their efforts are twice as likely to be effective at changing employee behavior.

The report stated that employees are more likely to be engaged in sustainable business strategies when management or a board is responsible.

More than 60 percent of respondents want to learn more about their employers' and co-workers sustainability efforts. Another 67 percent are dissatisfied with their employer's stance on sustainability and would like it changed.

Sustainable business strategies only work when everyone is engaged. Don't just "talk" about sustainability "do" sustainability. If you are looking to walk the walk and engage your employees in sustainable solutions - contact me.