Maximizing the Green in your Business

A recent survey reported that eighty percent of North American professional sports teams plan to increase their environmental sustainability programs. The survey also finds that approximately half the other teams have developed or are considering developing a sustainability plan with short and long term goals.

The survey also finds that more than 90 percent of the professional sports teams indicate their executive management has a positive perspective on developing a green business strategy and nearly 60 percent have formed an internal "green team".

Other key findings show that more than 70 percent of team executives say that implementing an effective green strategy will increase brand loyalty and team executives are six times more likely to expect their green program to increase profit rather than decrease profit.

Similarly the green trend is spreading to sporting events in Canada. As an example the Alberta World Cup 2010 cross-country event will be powered by 100 percent renewable energy, primarily wind and hydro - from Bullfrog Power.

North America professional sports teams are continually looking for ways to reach out to their fan base. By embracing a sustainable business strategy they not only attracting new fans, they are improving their bottom line, their triple bottom line.

August Mack specializes in environmental, health and safety compliance; environmental due diligence; environmental site remediation; and sustainable business strategies to the industrial, legal, financial, health care and government sectors throughout North America. August Mack has offices in Indiana, Michigan, Missouri, Ohio and Pennsylvania. For more information on August Mack's environmental, health and safety services, visit www.augustmack.com or call 800.579.0770.