Maximizing the Green in your Business

In recent months or even years the "green economy" idea has taken hold. The talk around the sustainable business strategies intensified when unemployment rose. It was reported that jobs would be created from companies implementing sustainability solutions. In a recent survey of primarily fortune 500 companies 47 percent said they were increasing their investment in green product development this year. Through energy conservation and and the use of renewable energy, IBM claims it has saved more than $100 million since 1998, while simultaneously avoiding more than 1.28 million tons of CO₂ emissions.

Learning by the examples of larger companies, small business owners can "go green" without spending a lot of "green".

Creating Interest and Loyalty
Employing greener practices in your place of business creates interest and loyalty from a variety of sources, customers, investors and employees. There is a growing interest by consumers in wanting to frequent businesses that are instituting green practices.

Showcasing Your Sustainable Efforts
Adding and or improving upon more socially responsible offerings also increases public image and stakeholder engagement. a company with a positive reputation often has the competitive edge.

Offsetting Increasing Energy Costs
Money saved on operating costs adds directly to the bottom line. Saving 20 percent on energy operating costs through no-cost, low-cost and investment energy improvements can increase your profits.