In the previous post I wrote about creating interest and loyalty, showcasing your sustainable business strategies and offsetting rising energy costs. In this post I wanted to give you a couple of tips to get started.
- Establish your Baseline - You can't chart a course if you don't know where you are starting from.
- Set Goals - Identify the purpose, whether it is to cut costs, be environmentally responsible or both.
- Watch the Bottom Line - Implementing sustainable business strategies that provide no return on investment are not practical or wise.
- Start Small - Look at reducing energy by simpling unplugging items not in use or switching to LED Lighting. You don't need to wait to phase these changes in because the energy savings will justify the investment.
- Look Upstream - Find sustainable suppliers and parley their efforts with yours.
- Look Downstream - Look for ways to reduce, reuse or recycle.
- Get Certified - Invest in a third party assessment to confirm your practices and results and prove to your clients your sincerity.
- Tell Others - Everyone has a story, tell your "Green" story and others will share it.
- Avoid "Green Washing" - Don't just "talk green" many consumers are skeptical, your actions will win over your toughest critics.
Powered by Compendium
Comments for Sustainable Business Strategies for Small Business Owners: Part Two