Maximizing the Green in your Business

After all the energy audits and establishing sustainable business strategies don't forget to include your Web site. Corporate sustainability managers are looking to use the company Web site to communicate and engage with key stakeholders. As part of this process eight key attributes have emerged for effective stakeholder reporting and engagement via the website.

Many Web sites succeed in presenting basic information about sustainability efforts, offering improved visibility and access to data traditionally contained in a stand-alone annual sustainability report. But, most companies are not yet using the web to its full potential - as a channel for bidirectional communication and delivery of information in a more complete and timely fashion. A company networked in this way can provide up-to-the minute sustainability information to support relationships with customers, suppliers, investors, watchdogs and other external parties.

Remember, before you can communicate all the wonderful things your company is doing - you first have to do wonderful things. Then, make it easy and accessible for all the stakeholders.