Maximizing the Green in your Business

At the 2010 National Automobile Dealer Association Convention, Ford announced a voluntary sustainability initiative for their Ford and Lincoln Mercury dealers. Ford is appealing to them to reduce emissions and improve energy efficiency at their facilities. Ford plans to test for best practices at three dealerships in diverse climates, as part of what they are calling the "Go Green" dealer sustainable initiative.

Dealers will use energy audits and sustainable business practices to drive down energy and operating costs. Dealers joining the "Go Green" Dealership Sustainability Program will receive a comprehensive energy assessment from sustainability personnel at Ford, who will help tailor a program to meet the needs of the dealer.

Ford will also review State and Federal tax credits and any other incentives for their Dealerships. This type of triple bottom line attention can only draw more positive attention to Ford.